Frequently Asked Questions
How does P2P fundraising differ from crowdfunding?
P2P relies on individual fundraisers creating personal campaigns under your umbrella. Crowdfunding is typically a single campaign page where you drive traffic directly.
What is a reasonable goal for P2P fundraiser captains?
Ask each captain to raise $500-$1,000 and recruit 5-10 personal donors. Set the bar achievable to encourage participation.
How do I retain donors acquired through P2P?
The #1 mistake is treating P2P donors as one-time gifts. Import them into your CRM immediately and start a tailored welcome series that connects them to your mission, not just the person who asked.
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