Frequently Asked Questions
How long does a capital campaign take?
Typically 3-7 years from initial planning through final pledge collection. The quiet phase alone can take 12-18 months.
What is a feasibility study?
An assessment (usually by an outside consultant) that interviews 30-50 potential major donors to determine whether the campaign goal is realistic and whether there's community support.
How much should come from the quiet phase?
Best practice is to raise 50-70% of the campaign goal during the quiet phase before going public.
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